Trade marks help consumers distinguish the origin of goods and services in the market. By helping businesses to protect their brands, they also enable them to differentiate and earn a return on investments in quality.
The number of trade mark applications filed in Australia has rapidly increased over time, from an average 4,800 applications in the 1970s, to over 84,000 applications in 2023.
Trade mark applications in Australia grew strongly in 2023, up 7% on their 2022 level, driven by a 10% increase in resident filings.
A drop in trade mark filings from the US led to reduced filings across several technology-intensive classes. Applications also fell from Germany and the United Kingdom, which are major origins of new trade marks.
Trade mark filings from China have increased by 51% in 2023, following flat growth from 2018. Applications from China still account for a small share of total Australian filings, around 10%, compared to over 29% from US filings.
For exporters, trade marks are an important ticket to enter and compete in foreign markets. Research by IP Australia shows that after filings trade marks in an export market, Australian manufacturers tend to expand and diversify their exports overseas.
The number of trade mark applications filed in Australia has rapidly increased over time, from an average 4,800 applications in the 1970s, to over 84,000 applications in 2023.
Trade mark applications in Australia grew strongly in 2023, up 7% on their 2022 level, driven by a 10% increase in resident filings.
A drop in trade mark filings from the US led to reduced filings across several technology-intensive classes. Applications also fell from Germany and the United Kingdom, which are major origins of new trade marks.
Trade mark filings from China have increased by 51% in 2023, following flat growth from 2018. Applications from China still account for a small share of total Australian filings, around 10%, compared to over 29% from US filings.
For exporters, trade marks are an important ticket to enter and compete in foreign markets. Research by IP Australia shows that after filings trade marks in an export market, Australian manufacturers tend to expand and diversify their exports overseas.