Protect your ideas

Laura King used her experience as a multitasking mum to launch novel bag designs that combine function with fashion, creating her brand Heiych.

Weaving new life from old threads – powered by intellectual property (IP).

Find out how the inventor of PerkyPod, Louise Burr, pursued a novel idea to simplify indoor plant care, while ensuring her innovation was protected. 

The Regulatory Reform Omnibus Act 2026 received Royal Assent on (DATE), introducing reforms that will streamline parts of Australia's intellectual property (IP) system.

Intellectual property can support business growth and help protect brands, ideas and innovations. Understand its role in launch, investment and expansion.

From artificial intelligence (AI) governance to First Nations engagement, find out IP Australia's key focus areas for the year ahead.